KitchenAid® is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to produce stand mixers; the "H-5" was the first model introduced. The company faced stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines. Dishwashers were the second product line to be introduced, in 1949. A late 1980s promotional campaign on the back of an expansion by retailer Williams-Sonoma saw brand awareness double in three years.
Since 1919, the KitchenAid brand has brought unprecedented convenience and ingenuity into kitchens across the globe. From pioneering planetary action 90 years ago to unveiling the first stand mixers in Petal Pink, Sunny Yellow, and other stylish colors in 1955, our products have been at the forefront of culinary trends. Today, the KitchenAid legacy of quality lives on not only in the multifunctional stand mixer and its attachments, but also in the full line of kitchen appliances, gadgets and utensils, cookware, bakeware, cutlery, and kitchen textiles sold around the world. Every product that carries the KitchenAid name, whether purchased in Paris or Peoria, is guaranteed to be strong, reliable, versatile, and backed by more than 90 years of quality and excellence.